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Strategy and analytics

Decide with data.

Strategy, tracking and optimisation that show what to do next.

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Strategy and analytics at Twointwo

3 services in this division.

The thinking and measurement behind everything else: a plan built on your market, tracking you can trust and tests that keep improving results.

Digital marketing strategy and consulting visual

Digital marketing strategy and consulting

Plan before you spend.

Audits, research and roadmaps that decide where your budget goes.

  • Business and digital presence audit
  • Market and competitor research
  • Audience personas and customer journey
  • Channel and campaign selection
  • Marketing budget allocation
  • Quarterly growth planning
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Analytics, tracking and reporting visual

Analytics, tracking and reporting

Know what works.

GA4, Tag Manager and dashboards that show where results come from.

  • Google Analytics 4 configuration
  • Google Tag Manager implementation
  • Google Search Console setup
  • Meta Pixel and Conversions API, where applicable
  • Event and conversion tracking
  • Marketing dashboards and attribution analysis
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Conversion rate optimisation (CRO) visual

Conversion rate optimisation (CRO)

Get more from every visit.

Audits and experiments that turn more of your traffic into customers.

  • Conversion funnel audits
  • User behaviour and friction analysis
  • CTA and form optimisation
  • Landing page experiments
  • Checkout optimisation
  • A/B testing and experiment analysis
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Works best combined.

Start here if you are unsure where to begin. The strategy decides the channels, and analytics and testing keep every other service honest.

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Strategy and analytics with the other Twointwo divisions

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